Bulk Sweets, Favourites, Sweet Shops

5 Crowd-Favourite Sweets in the UK (Plus Sweets’ Fun Facts!)


The United Kingdom is a dessert-loving nation, and people are never short of reasons to satisfy their sweet tooth. Because sweets have a long history in the UK, it’s no wonder that we’re a sweet-loving nation. Which sweets in the UK, however, are the most popular? 

But when it comes to sweets, just what tickles the taste buds? Take a look at the nation’s favourite sweets and chocolates. What exactly are they? Continue reading to find out more and see if any of your favourites make the cut!

Cadbury Dairy Milk Chocolate Bar

According to studies, the average British person consumes 1.5 tons of chocolate. And the traditional Dairy Milk chocolate bar, the most popular sweets bar in the UK, accounts for a substantial portion of that. According to one study, the average British person consumes 1300 Dairy Milk Bars!

In contrast to Cadbury Creme Eggs, this is not the case. While they’re a big hit around Easter, they’re only available for a limited time, so they don’t sell nearly as many as their regular chocolate bars. 

Cadbury Buttons, the fourth most popular confectionery in the UK, are defeated by them; they’re just the thirty-fifth most well-known. Many people eat them yet can’t identify them when asked.

Cadbury would again be at the top of the list if we ranked chocolate brands by overall popularity, as the Cadbury Twirl is the seventh most popular brand in the country. Despite this, it is only the 26th most well-known confectionery. If you’re not sure what to purchase your sweetheart, let’s say a Cadbury gift basket is a safe bet.

Haribo Starmix

The best-selling sweet in the UK is Haribo’s Starmix. According to a Nielsen report from 2018, about 90 million bags are sold in the United Kingdom each year. We’ll argue that sales data shows it’s the most popular sweet in the United Kingdom.

Kit Kat Four Finger

In a YouGov poll, the Kit Kat Four Finger emerged in the top place as the most popular confectionery in the UK. It earns extra credit for being the country’s third most popular confectionery. 

Even those who do not consume it are aware of its existence. The Toblerone milk chocolate bar, on the other hand, is the country’s twelfth most popular and fifteenth most famous.


Maltesers are a popular sweet in the United Kingdom. They’re also the UK’s fifteenth most well-known confectionary. Maltesers, Jelly Babies, Wine Gums, and Liquorice Allsorts are the most popular sweets in the UK, according to Anglotopia. If you love Maltesers, go bulk buy sweets in the UK! 

Mars Bars 

Another very popular chocolate bar is Mars Bars. It came in top in a national poll conducted by CDA, although it does not rank as high in national sales data. (Mars Bars are the seventh most popular snack in the United Kingdom.) Mars Bars are more popular in England and Scotland than in Wales.

Fun Facts about Sweets

None of the polls conducted to determine the most popular candies in the UK included any items introduced after 2000. Whether you’re buying gifts or something to satiate your sweet appetite, the classics remain the most popular delicacies.

  • All Smarties have the same flavour, except for the orange ones, which use orange oil as a flavouring. — BuzzFeed
  • In the year 1930, Freddo bars were created in Australia. The inventor recommended a chocolate mousse, but “women and children were scared of mice, and a chocolate mouse would not sell,” according to the inventor. — BuzzFeed
  • Bassett’s introduced Jelly Babies in the United Kingdom as “Peace Babies” in 1918 to commemorate the end of World War I. — BuzzFeed
  • From 1942 to 1953, sweets and chocolate were rationed in the United Kingdom. Rationing was eventually lifted on February 5, 1953, a day of celebration for youngsters!


Sweets from the United Kingdom come in various shapes, sizes, and flavours. While some have a firm outer shell and others have a jelly-like substance, one thing is certain: they’re all-time favourites. You may be sure that everyone will enjoy any treats you choose from our list! Buy from a sweet shop in the UK now! 

Wholesale Sweets is a wholesale sweets company that sells everything from boiling and fizzy sweets to candy canes and chocolate. Even better, we have sweets specifically designed for various dietary needs, such as halal, vegan, sugar-free, and gluten-free, to mention a few. So, whatever you require, you’ll feel like a kid at a sweet shop in the UK. Shop with us today! 

Leave a Reply

Your email address will not be published. Required fields are marked *